Business Podcasting 101: How to make a podcast for my customers

Session 2: How to make a podcast for my customers

You’ve decided podcasting could work for your business—now it’s time to shape a podcast your audience actually wants to listen to.

In a crowded podcast landscape, success comes from having a clear concept, the right format, and content that truly connects with your ideal customers.

What you’ll learn

In this practical and interactive session, you will:

• Explore the different categories of podcast formats
• Learn how to choose the right format and concept for your target audience
• Understand how to structure and template your episodes for consistency
• Discover the key practical considerations for producing a regular podcast

What you’ll gain

By the end of the session, you will:

• Have a clear podcast concept tailored to your ideal customer
• Know which format best suits your business goals and content style
• Be able to create a repeatable episode structure
• Feel confident planning and producing a consistent podcast series

Who is this for?

This workshop is ideal for:

• Small business owners and SMEs
• Marketing professionals developing content strategies
• Entrepreneurs ready to launch a business podcast
• Anyone who has decided to start a podcast and needs direction on format and content

Session format

This session includes:

• Expert-led presentation
• Guided personal exercises
• Practical insights you can apply immediately

Book your place

Spaces are limited to ensure an interactive experience.

Reserve your spot today and start building a podcast your customers will want to listen to.

** Please note that we may share your personal data as appropriate with event partners and that by registering for this event you are agreeing to your information being shared with our event partners, Andrew Bond

The personal data shared is as follows – Name/Email/Phone

Should you not want your personal data to be shared, please email: samantha.hunter@southmidlands.org.uk