Business Podcasting 101

 Hosted by Andrew – Podcast Host & Producer

Andrew is a Podcast Host and Producer based in Northampton, specialising in the Health and Wellness genre since 2020. Through this workshop series, Andrew will guide you through the fundamentals of business podcasting—helping you determine if it's right for your business and how to do it effectively.

Event Overview

Session Title: Getting My Podcast Seen By My Customers

You’ve created your podcast—now it’s time to get it in front of the right audience.

With so much content competing for attention, simply publishing your podcast isn’t enough. This session focuses on how to launch, position, and promote your podcast so it reaches the people who matter most to your business.

What You’ll Learn

In this practical and interactive session, you will:

• Understand podcast hosting platforms and how to publish your show
• Learn the fundamentals of podcast SEO and how to clearly define your niche
• Discover how to identify where your ideal audience spends their time
• Explore effective social media promotion techniques
• Learn organic online and offline strategies to grow your audience

What You’ll Gain

By the end of the session, you will:

• Know how to successfully launch and distribute your podcast
• Be able to position your podcast to stand out in a crowded market
• Have a clear strategy to reach and attract your ideal listeners
• Feel confident promoting your podcast consistently and effectively

Who Is This For?

This workshop is ideal for:

• Small business owners and SMEs
• Marketing professionals responsible for content and promotion
• Entrepreneurs who have started or are about to launch a podcast
• Anyone looking to grow an audience for their business podcast

Session Format

This session includes:

• Expert-led presentation
• Guided personal exercises
• Practical insights you can apply immediately

Book Your Place

Spaces are limited to ensure an interactive experience.

Reserve your spot today and learn how to get your podcast heard by the right audience.

** Please note that we may share your personal data as appropriate with event partners and that by registering for this event you are agreeing to your information being shared with our event partners, Andrew Bond

The personal data shared is as follows – Name/Email/Phone

Should you not want your personal data to be shared, please email: samantha.hunter@southmidlands.org.uk