Business Podcasting 101: Should I start a podcast for my business?

Session 1: Should I start a podcast for my business?

If you’ve been hearing about business podcasting and wondering whether it’s worth your time and investment—this session is for you.

With podcast platforms increasingly saturated, it’s more important than ever to understand how to stand out and whether podcasting aligns with your business goals.

What you’ll learn

In this practical and interactive session, you will:

• Understand the key differences between business podcasting and general podcasting
• Learn the end-to-end process of producing a podcast
• Discover how podcasting can support and grow your business
• Identify the key considerations before starting your own podcast

What you’ll gain

By the end of the session, you will:

• Have clarity on whether podcasting is right for your business
• Be able to define a podcast concept that attracts your ideal audience
• Understand the strategic approach needed to get your podcast heard
• Gain confidence in taking the first steps toward launching a podcast

Who is this for?

This workshop is ideal for:

• Small business owners and SMEs
• Marketing professionals looking to expand their content strategy
• Entrepreneurs exploring new audience engagement channels
• Anyone considering launching a business podcast

Session format

This session includes:

• Expert-led presentation
• Guided personal exercises
• Practical insights you can apply immediately

Book your place

Spaces are limited to ensure an interactive experience.

Reserve your spot today and take the first step into business podcasting.

Hosted by Andrew – Podcast Host & Producer

Andrew is a Podcast Host and Producer based in Northampton, specialising in the Health and Wellness genre since 2020. Through this workshop series, Andrew will guide you through the fundamentals of business podcasting—helping you determine if it's right for your business and how to do it effectively.

** Please note that we may share your personal data as appropriate with event partners and that by registering for this event you are agreeing to your information being shared with our event partners, Andrew Bond

The personal data shared is as follows – Name/Email/Phone

Should you not want your personal data to be shared, please email: samantha.hunter@southmidlands.org.uk